Water plays a vital role in our lives, and as South Africans, the threat of Day Zero was real and has impacted us to this very day. South Africa is the 30th driest country in the world, yet we have neighbouring countries that suffer from major floods. However, just because there is rain, does not mean there is water to drink. Only one-third of the water on the whole planet is available for our consumption and half of that is considered to be polluted.


Often water can look clean but holds multiple pollutants and bacteria, making it unsafe to drink. In developing countries, such as our own, an average of 90% of all domestic sewage and 75% of industrial waste makes its way into our lakes, rivers, and of course the ocean, without having gone through any treatment.

Water sources are even contaminated from our own homes and farms. When harsh chemicals and toxins are used, such as pesticides, oils and heavy metals, it is gathered by rainfall and irrigation and deposited into our water sources as well as our groundwater. Our water systems have been treated as a dump site, and this results in us not being able to use them for swimming or fishing, never mind drinking.

People are consuming water from unprotected wells, springs, and surface water sources. Even in urban areas, about a ¼ of households get their water from unprotected sources. The World Health Organization estimates that 1.8 million people die every year because of diarrhoea – 88% of those results from bad water and sanitation.


Our water is constantly threatened by recurring droughts, pollution and poorly managed and regulated usage. It is a good idea to know that the water you are drinking is safe and reliable as it is essential for survival and health. By taking care of the water that surrounds us, we can take care of ourselves. In the meantime, water filtration systems can assist in ensuring the water that you drink is clean.

If you would like to purchase a water filter from us, please do not hesitate to contact us on 0218136631.